Today is Holi, the festival of colours. One of my favourite festival out of thousands of Indian festival. As a child, I always use to look forward to Holi and create strategies months in advance on how to ambush my friends and family with colour wars. Other thing, I always use to dwell on was which colours I was going to use on the day of Holi.
This got me thinking about how much impact colours can have on our lives, the vibrancy, joy and other range of emotions colours can bring into our lives is staggering. Also how colours dominate the decision making process when it comes to buying good and services.
Infographic below shows why brands use a certain colour and what cognitive messages brands like to give out with use of colours.